Leaked investor deck shows NEF always planned to outsource production

Instagram (01/08/22)

The year before they fired the entire production team without warning or severance, No Evil was telling investors about plans to eventually outsource manufacturing to a co-packer.

And yet, during the summer of the layoffs, Sadrah Schadel, co-founder of No Evil Foods, was DMing people with a very different story:

"Hey - I've seen some of your recent Instagram stories and wanted to connect with you. We're obviously going through a super challenging period at NEF and had to make a fast and excruciating decision to close our NC production operations. Our team didn't have warning because we didn't have warning. This wasn't a pre meditated move -- we ran out of money."

NEF later told the podcast "Partisan Gardens":

"We know this announcement hit everyone on our team very hard. It was brutal for us too, and it's absolutely not something we ever wanted to do or expected to do."

In other words, the layoffs weren't "premeditated" and NEF never "wanted or expected" to outsource production; it's just a coincidence they were telling investors about these plans a whole year before they actually implemented them - albeit a little ahead of schedule.